Alison Abate Black
Brand Design &
Art Direction
I’m always on the search for the moment a concept is “in the pocket,” AKA that moment when my gut suddenly says “yes, that’s it.”
Crafting thoughtful brands rooted in strategic foundations.
With a decade of brand-building experience, I specialize in creating systems that balance emotion and intention. My work is grounded in purpose, shaped by collaboration, and designed to connect.
Let’s make meaning together.
Selected Work
Specialties: Women’s Health, Mental Health, Venture Capital, Fintech, Proptech, etc.
Gliss Wellness
Industry
Women’s Health Virtual Concierge
Teal Health
Industry
At-Home Cervical Cancer Screening
Tone Dermatology
Industry
Dermatology
Author Health
Industry
Team-based Behavioral Healthcare
Endorphin
Industry
Experiential Agency
Sage Realty
Industry
New York-based Commercial Real Estate
RevDoc
Industry
On-demand Healthcare
k50 Ventures
Industry
Pre-seed Venture Capital Firm
Hi,
I’m Alison
I’m a creative currently working as Art Director at C42D where I get to bring brand strategies to life. I have extensive experience working with startups in women’s health and wellness, healthcare, mental health, fintech, proptech and SaaS, as well as with venture capital firms. I believe deeply in the partnership between brand strategists and creative teams and feel a commitment to creating brands that aren’t just beautiful, but hold meaning. I have a strong eye for detail and love diving into each project with a fresh perspective to solve each challenge that comes my way. I believe in continuous learning, clear and kind communication, managing my time well, and staying adaptable. When I’m not working with startups and small businesses, I’m taking a walk, trying a new restaurant, or indulging in my love for Bravo.
Adobe Creative Cloud
Figma
Lottie for Figma
Asana, Basecamp, Salesforce
Google Workspace & Microsoft Office
Squarespace, Webflow
Slack
Harvest
Loom
Keynote
Chat GPT & Perplexity
Generative AI Tools
Software
Brand Identity Systems
Client Communication & Presentations
Creative Workshop Facilitation
Art Direction
Competitive Auditing
Project and Time Management
Typography & Color Theory (my favorite!)
AI Prompting
Image and Illustration Sourcing
Vendor Sourcing
Basic UX/UI Principles