Take your health back into your own hands.
—
Take your health back into your own hands. —
Project 05. — 2022
Teal Health
Teal Health makes screening accessible and comfortable for women by making it easy to do from home.
Service
At-Home Cervical Cancer Screening
Brand Focus
Health in your hands.
Logo Design & Brand Refresh
Cervical cancer is preventable 93% of the time, yet 1 in 3 women is currently underscreened due to the unpleasant experience of a Pap smear. Teal Health is dedicated to creating the first FDA-approved at-home cervical cancer screening kit, changing the conversation around an unpleasant experience with a novel self-collection device that will make it simple for a woman to collect a sample from the comfort, convenience, and privacy of her home.
The C42D Creative Team
Brand Strategy David Card, C42D
Art Direction & Brand Design Alison Abate
Digital Design TJ Knight
Logo Options
Hummingbirds symbolize resilience, vitality, and balance. Their strength, adaptability, and pursuit of joy reflect women's inner power and ability to overcome challenges. Representing renewal and growth, they inspire self-care and transformation, embodying the essence of empowerment and the pursuit of well-being in all aspects of life.
Brand Pattern
Continuous, flowing lines mirror the hummingbird's graceful yet agile flight.
Photography
Portraits capture the radiant spirit of the women who have chosen Gliss to improve their lives. Embracing the confidence and wisdom that come with age, the focus is on portraying these women as vibrant, dynamic individuals exuding positivity and inner strength. We seek to convey the warmth of their personalities, emphasizing joy and laughter found in everyday moments.
