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Project 04. — 2019
Sage Realty
You can expect more from a Sage building.
Service
Commercial Real Estate
Brand Focus
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Sage Realty, a Manhattan real estate icon for over 90 years, partnered with C42D to transform its brand. By delving into its heritage, essence, and future, Sage embraced a bold reinvention to thrive in a new commercial era.
The C42D Creative Team
Brand Strategy Jeremy Katz, Ogilvy
Art Direction & Brand Design Alison Abate
Digital Design TJ Knight
Brand Focus
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Creative Direction
Patterns & Graphics
Inspired by the bones of the Sage business, their brand pattern is derived from blueprint documents. In order to differentiate them from other real estate and architectural firms, we employed patterns created with circular shapes as opposed to sharp angles and harsh lines.
Photography
Sage’s lifestyle photography captures authentic moments where tenants and employees thrive within welcoming, well-designed spaces. Warm tones and neutral palettes create a harmonious feel, blending natural human interaction with the sophistication of the environment. Every shot celebrates the vibrant synergy that defines Sage spaces. With subtle brand touches and business-casual to formal attire, the photography feels organic yet refined—never staged, always real.
