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Celebrate Plot Twists

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Tune In — Stand Up — No Filters — Keep It Kind — Celebrate Plot Twists —

Project 01. — 2024

Gliss Wellness

Birthing a new mid-life medical experience for women everywhere.

Service
Virtual OBGYN

Brand Focus
Life On, Filter Off

Gliss Wellness is a patient-first, virtual OB/GYN. They provide personalized care and treatment plans by blending genuine understanding with tailored health strategies. They facilitate a no-judgment zone where they guide women confidently through the changes that come along with aging.

A Gliss Woman gets more personal time with her dedicated OBGYN and unique-to-her treatment plans and prescriptions.


The C42D Creative Team

Brand Strategy Mannafest Media
Art Direction & Brand Design Alison Abate
Digital Design TJ Knight

Brand Focus

Life On, Filter Off

Creative Direction

Vibrant • Considerate • Approachable • Knowledgeable • Accessible

Identity Options

Color Palette

The Gliss palette utilizes the lively citrus hues of grapefruit and lime to infuse a vibrant energy, reminiscent of the way citrus flavors awaken the taste buds. Warm raspberries evoke a grounded feeling rooted in sincerity and tenderness, reinforcing a touch of feminine compassion and empathy. Sandy peach hues establish a sense of safety through their approachable natures. 

A peek into my brain…

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Patterns & Graphics

Organic patterns and graphic elements express the fluidity of life’s transitions, whether that transition is entering menopause, embracing new life stages, witnessing children grow, or supporting aging parents.

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Photography

Portraits capture the radiant spirit of the women who have chosen Gliss to improve their lives. Embracing the confidence and wisdom that come with age, the focus is on portraying these women as vibrant, dynamic individuals exuding positivity and inner strength. We seek to convey the warmth of their personalities, emphasizing joy and laughter found in everyday moments.