Alison Abate Black
Brand Design &
Art Direction

I’m always on the search for the moment a concept is “in the pocket,” AKA that moment when my gut suddenly says “yes, that’s it.”

Crafting thoughtful brands rooted in strategic foundations.

With a decade of brand-building experience, I specialize in creating systems that balance emotion and intention. My work is grounded in purpose, shaped by collaboration, and designed to connect.

Let’s make meaning together.

Selected Work

Specialties: Women’s Health, Mental Health, Venture Capital, Fintech, Proptech, etc.

Gliss Wellness

Industry
Women’s Health Virtual Concierge

Teal Health

Industry
At-Home Cervical Cancer Screening

Tone Dermatology

Industry
Dermatology

Author Health

Industry
Team-based Behavioral Healthcare

Endorphin

Industry
Experiential Agency

Sage Realty

Industry
New York-based Commercial Real Estate

RevDoc

Industry
On-demand Healthcare

k50 Ventures

Industry
Pre-seed Venture Capital Firm

Author Health Logo

View more work that I am currently contributing to at www.C42D.com

Hi,
I’m Alison

I’m a creative currently working as Art Director at C42D where I get to bring brand strategies to life. I have extensive experience working with startups in women’s health and wellness, healthcare, mental health, fintech, proptech and SaaS, as well as with venture capital firms. I believe deeply in the partnership between brand strategists and creative teams and feel a commitment to creating brands that aren’t just beautiful, but hold meaning. I have a strong eye for detail and love diving into each project with a fresh perspective to solve each challenge that comes my way. I believe in continuous learning, clear and kind communication, managing my time well, and staying adaptable. When I’m not working with startups and small businesses, I’m taking a walk, trying a new restaurant, or indulging in my love for Bravo.

Adobe Creative Cloud
Figma
Lottie for Figma

Asana, Basecamp, Salesforce
Google Workspace & Microsoft Office
Squarespace, Webflow
Slack
Harvest
Loom
Keynote
Chat GPT & Perplexity
Generative AI Tools

Software

Brand Identity Systems
Client Communication & Presentations
Creative Workshop Facilitation
Art Direction
Competitive Auditing
Project and Time Management
Typography & Color Theory (my favorite!)
AI Prompting
Image and Illustration Sourcing
Vendor Sourcing
Basic UX/UI Principles

Skills

P22 Mackinac Pro is my favorite typeface.

I'm a Pisces Sun 🌞 & Libra Moon 🌝

InDesign is my favorite Adobe program.

I love to dance 💃🏻

Scrapbooking is my creative outlet.

Cooking is therapy 🌮

Seeing The Last Supper was my most awe-inspiring experience.

Near water is my favorite place to be.

P22 Mackinac Pro is my favorite typeface. — I'm a Pisces Sun 🌞 & Libra Moon 🌝 — InDesign is my favorite Adobe program. — I love to dance 💃🏻 — Scrapbooking is my creative outlet. — Cooking is therapy 🌮 — Seeing The Last Supper was my most awe-inspiring experience. — Near water is my favorite place to be. —