Author Health
Author Health is a medical startup that needed to establish itself with clarity and credibility while taking on systemic challenges and delicate topics like major mental illness and substance use disorders.
The platform developed by Author Health is built to serve patients, caregivers, and their providers as they navigate complex diagnoses like schizophrenia and dementia. The brand was designed to capture the seamless connection between compassionate care and the vibrant lives of patients and caregivers. The logo symbolizes their transformative journey, bridging the gap between patients and providers currently found in mental healthcare.
Like ferns in a garden, Author Health nurtures growth and transformation, celebrating genuine moments captured through their photography. By providing a safe space for patients to flourish, represented by vessel shapes, they accompany patients on their journey, embracing every aspect of their story, including its twists and turns.
The C42D Creative Team
BRAND STRATEGY Christina Papale (Verboten Group)
CREATIVE DIRECTION DAVID CARD
ART DIRECTION & BRAND DESIGN ALISON ABATE
Creative Direction & Identity Concepts
Chosen direction!